With so many marketing options out there, it’s hard to know where to start, or what actually works.

Without a clear marketing plan, it’s easy to waste time and money on strategies that don’t bring in results. 

Meanwhile, competitors who have marketing figured out are out there gaining traction and building relationships with potential customers.

The good news?

You don’t need a huge budget or complex strategy to start seeing results. 

Here are five simple, proven tips that will help you attract more customers, increase your visibility, and get a steady flow of new calls coming in… 

ALL without taking time away from your core business:

Most customers start their search for HVAC services online. 

By updating and optimizing your Google My Business profile with current contact info, service areas, and customer reviews, you’ll make it easy for local customers to find and choose your business.

Positive reviews build trust and improve your search rankings. 

After each service, kindly ask satisfied customers to leave a quick review on Google or Yelp. 

It’s a simple step that pays off by making your business stand out online.

Create special offers around seasonal needs, like discounts on winter heating maintenance or summer A/C tune-ups. 

This not only attracts new customers but keeps your current ones coming back.

Even a quick post once a week on platforms like Facebook or Instagram can help keep your business visible. 

Share maintenance tips, before-and-after photos, or helpful reminders. 

Consistent updates remind customers that you’re there when they need you.

Simple check-in emails for follow-up services or reminders (like seasonal maintenance) show customers that you value their business. 

This can lead to repeat business and referrals, building a loyal customer base over time.